How we have helped clients to define the role of AI inside their organizations.
Each case study starts from the ground truth of the business and ends with a clearer answer about where AI belongs.
Make it simple. Then make it a system.
Most AI work fails because the thinking underneath it is fuzzy and the effort lives in your head. We fix both. We get the idea clear, make it simple enough to repeat, then build a system that runs on its own.
The aim is simple. It should not be you doing the work. It should be the system doing the work.
Complex made simple. Simple made a system. That is the whole job.
You've tried AI. Now you need it to actually stick
Most advice is written for people who have never started. You are past that. You have used the tools, seen flashes of what they can do, then watched it fall apart because there was nothing holding it together.
The fix is not another tool. It is a simple system that does the work, so it is not all riding on you.
Who I work with
Most of these people have already tried AI. They just have not made it stick yet. If that sounds like you, you are in the right place.
Bigger company? I still help. The difference is you get me directly, not a junior and a slide deck.
What we can work on together
It all points at one thing: turning scattered effort into a system you can run without thinking about it.
Three steps. No mystery.
Simple pricing. No surprises.
Start small. Go deeper only if you want to.
Prices in US dollars. Have a specific project in mind? Tell me what you need and I will quote it.
Hi, I'm Matt.
AI is the biggest shift I have seen in my career, and the first one that is genuinely within reach of a one-person business or someone working at a kitchen table.
Here is what I keep running into. The power is real, but most people have no idea how to get to it. They are busy. They lack the confidence. They have been told it is complicated, so they assume it is not for them. Meanwhile a small number of people quietly pull ahead.
I run an AI consultancy, Average Robot, that does this work for bigger clients. But the people I most enjoy helping are the ones who could never hire a firm like that. The neighbor with a great idea. The shop owner losing evenings to admin. The freelancer doing the work of five.
Above Average is me bringing that same experience to them, in plain English, at a price that makes sense. I am not doing this because I have to. I am doing it because this technology should not only belong to companies that can afford consultants, and because I like watching the moment it clicks.
You do not need another AI prediction. You need a plan.
We wrote The Elephant in the Algorithm for leaders who are smart enough to see that something significant is happening, and wise enough to want a plan rather than a prophecy.
It is the playbook for marketing, creative, and talent leaders who want better decisions, more engaged teams, and a real return on what they spend on AI.
By Matt Perry and Rob Cannon, PhD.
Pre-order the bookQuestions people ask first
That is the most common reason people come to me. Usually the tools were fine. There was just no system around them, so it never stuck. That is the part we fix.
No. Most of the time the win is using a tool you already pay for, properly, inside a simple system.
No. I explain everything in plain English and we go at your pace. The whole point is to make it simple.
There is no too small. A one-person operation is a perfect fit.
Then book a Power Hour and ask them. You do not need a project in mind.
Online by default, which keeps it affordable. In person around the Bay Area when it makes sense.
Ready to get started?
Book a Power Hour, or send me a note telling me what you are trying to figure out. The first reply is always free and always in plain English.