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About

A consultancy built to ship

Above Average Consulting is a strategy and execution consultancy. We take businesses from strategy to finished work across brand, go-to-market, design and delivery. AI-native delivery means the work moves fast.

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Our experience

  • Amazon Ads
  • Google
  • Meta
  • LinkedIn
  • L'Oréal
  • WPP
  • Omnicom
  • Qualcomm
  • National Grid
  • PG&E
  • IDEO
  • Kellogg School of Management
  • Michaels
  • Robertson Stephens
  • Auditive
  • Genero
  • EverWorker
  • Sony
  • M&C Saatchi
  • Roche
  • University of Sydney

What we believe

A plan isn’t the product. The value is in the work that reaches customers.

Most businesses already have more than they use. Their team, their know-how, their customers and their tools can go much further with AI behind them.

AI should do the legwork, not make the calls. The people who run the business set the direction and sign off.

How we work

Every engagement follows the same four stages.

  1. Decide. In week one we agree where to grow, the offer, the message and the first win.
  2. Build. A senior lead directs specialist AI agents for research, strategy, writing, design, data and engineering.
  3. Ship. Your first result goes live within 30 days, and only after your sign-off.
  4. Hand over. The work runs in your accounts, and your team is ready to run it.

What we do

  • Strategy: where to grow, what to offer and what to do first
  • Brand: positioning, story and identity
  • Go-to-market: launches, messaging, pipeline and outreach
  • Design: websites, campaigns and the assets that carry them
  • Delivery: the build itself, from web pages to AI workflows and custom platforms

Our standards

  • Nothing ships without your sign-off.
  • Every number we publish has a source.
  • Fixed prices for defined work.
  • You own what we build. It lives in your accounts and runs without us.
  • Your data stays yours. We never use client data to train AI models.

What makes us different

Strategy and execution under one roof. The firm that sets the plan also ships it, so nothing is lost in a handoff.

AI-native delivery. A senior lead directs a set of 17 specialist AI agents, so senior judgment reaches the finished work without layers of handoffs.

Senior-led, every time. The person shaping your strategy is the person accountable for the finished work.

Free growth check

Not sure what to do first?

Find out where AI would grow your business first, and leave with a first win you could ship fast. Free, and no email needed.

  1. Answer 12 questions
  2. See your top three moves
  3. Pick your first win
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Leadership

Above Average was founded by Matt Perry. He spent 25+ years building brands, winning business and running client teams for global agencies in London, Sydney, Melbourne and San Francisco. Then he built a complete AI growth platform by directing AI himself. That combination is the firm's point of view: most businesses don't lack AI tools, they lack someone who decides what those tools should produce and makes sure it ships.

  • Began at M&C Saatchi in London as an account executive, rose to account director, and launched the agency's first digital team.
  • Co-founded Republic of Everyone, a purpose-driven agency in Sydney, and led bellamyhayden's Melbourne office as managing director.
  • Chief Strategy Officer at Ikon Communications, a WPP agency in Sydney, for clients including Diageo and Westfield.
  • SVP Client Services at DDB San Francisco, leading the Qualcomm business.
  • EVP and Managing Director, The Americas, at Genero, working with Google, Meta, YouTube and L'Oréal.
  • Co-founder and CEO of Average Robot, where he built the full AI growth platform by directing AI, and co-author of The Elephant in the Algorithm.

Matt Perry on LinkedIn

How we put that experience to work

Clients get senior commercial judgment from someone who has run the work, with AI doing the legwork. Depending on what you need, that means we:

  • Set the strategy: where to grow, what to offer, what to say, and what to do first.
  • Rebuild the brand and website: positioning, identity and a site that brings in buyers.
  • Launch and sell: go-to-market plans, campaigns, content and the outreach that fills a pipeline.
  • Build the AI that does the legwork: workflows, tools and platforms that let your team produce more with the people it already has.
  • Run it with you: a senior lead directing 17 specialist AI agents for research, writing, design, data and engineering, with nothing shipped until you sign off.

Work that shipped

All case studies

Talk to us

Bring us the growth problem you can't get to.

A 30-minute call with our senior lead: what we'd ship first, and how we'd run it with your team.

Book a call