From a local Dominican Republic provider to a US- and international-facing CX brand, delivered from the DR

The challenge

VoiceTeam, a nearshore contact-center company founded in 2008, had built its reputation as a local Dominican Republic provider. To compete for US and international buyers, it needed four things rebuilt at the same time, and pointing the same way:

• A position that tells a US buyer why VoiceTeam, not just where it is.
• An identity and logo that carry that position.
• A website and copy written for buyers who have never heard of the company.
• A search presence so those buyers, and the AI assistants they ask, can find it.

What we did

As VoiceTeam’s marketing partner, we owned the rebrand from strategy to launch.

• Strategy: set a new positioning for US and international buyers, delivered from the Dominican Republic.
• Brief and direction: wrote the creative brief, ran the process and approved the work. Creative execution was by Auteur.
• Identity: a new visual identity and the new logo VoiceTeam uses today.
• Website: a new website with all-new copy.
• Search: an SEO and AEO strategy so the new site could be found in search engines and AI assistants.

The result

• One coordinated change: One launch, so the brand, the site and the search plan started out saying the same thing.
• Live: the new website and identity went live in April 2025.
• A new voice: All-new website copy, aimed at the buyers VoiceTeam wants to win.

The brand has carried everything since: the 2026 sales materials, the LinkedIn program and the full website rebuild are all built on it.

What this means for you

If your brand was built for the market you started in, not the one you sell to now, a Fast Start sets the new position and the brief within two weeks. A Program takes it through identity, website and launch, with us directing the creative partners and approving the work.