The challenge
VoiceTeam’s 2025 site carried the new brand. In 2026, as the company sharpened what it sells, the site had to become a sales asset, and three problems stood in the way.
- Leads were not arriving. Visitors who used the cost calculator, a strong signal of buying intent, were not reaching VoiceTeam’s team.
- The numbers flattered. A large share of the visitors in the analytics were automated traffic, so every report overstated demand.
- Search engines were misreading the site. Only 38 of 69 pages gave search engines their correct address, and hundreds of old pages were due to be switched off.
What we did
As VoiceTeam’s marketing partner for strategy and execution, working alongside VoiceTeam’s internal AI and marketing teams:
- Lead capture: rebuilt the calculator’s lead path so every submission is stored and sent to VoiceTeam, then traced every form and download to where its data went.
- Conversion tools: rebuilt the calculator results-first, so visitors see their numbers before they are asked for details. Built a landing page for the provider scorecard, with six form fields matched across channels.
- Measurement: separated real people from automated traffic in reporting, in a way that can be reversed at any time.
- Search, in-house: brought SEO and AEO in-house. 69 of 69 pages now give search engines their correct address, and 33 of 33 posts carry structured data.
- Site migration: mapped and redirected every retired page before switch-off, tested against 380 of 380 cases first.
- New pages: launched six new commercial pages, including legal intake, nearshore support and CX outsourcing.
- The rebuild: designed a new page system that pushes the brand further, and rebuilt the whole site on it: 42 pages, fully optimized for search and AI assistants, now launching.
The result
- Every calculator lead reaches the team: 100% of calculator leads now land with VoiceTeam.
- Plans rest on real demand: ~47% of reported visitors were identified as automated and set aside.
- Nothing was lost in the clean-up: 410 of 410 retired pages redirect to a live page.
The rebuilt site launches on foundations that are already proven. Growth is the next chapter, and it will be measured against these clean numbers.
What this means for you
Before you redesign, ask two questions. Do your leads reach a person? Do your numbers count people? A Fast Start finds the biggest gap and fixes it within two weeks. A Program rebuilds the site and its foundations with your team. A Custom Build delivers the tools behind it.
Under the hood
- Who: Above Average as marketing partner, a senior lead directing specialist AI agents, alongside VoiceTeam’s internal teams.
- Audit: automated crawls of every page, with structured data read by a proper parser rather than text search.
- Migration: a redirect map tested before go-live, with 380 of 380 tests passing.
- Calculator: results first, then the request for details; the change is a reversible snippet, not an edit to the original tool.
- Analytics: saved comparisons in Google Analytics that show raw traffic and human traffic side by side.
- Platform: WordPress and Elementor on managed hosting behind Cloudflare; Search Console; CRM.
- One lesson: the first diagnosis blamed the wrong plugin. Switching the real culprit off proved the cause in one test.
